PRIVACY POLICY

Last Updated: November 30, 2025

INTRODUCTION

Welcome to Living Goldenwell, Inc. ("Living Goldenwell," "we," "our," or "us"). We value your privacy and are committed to protecting the personal information you entrust to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.livinggoldenwell.com, interact with any of our online platforms, use our AI-powered tools and services, or participate in our coaching, consulting, membership programs, community services, educational experiences, or other offerings (collectively, the "Services").

By accessing our website or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms & Conditions. These documents form a binding legal agreement between you and Living Goldenwell. If you do not agree with our policies and practices, please do not use our Services.

This policy applies to all visitors, customers, and users who are at least 18 years old and reside in the United States or other jurisdictions in which we operate. For residents of California, Virginia, or the European Union, please refer to the relevant sections below for additional privacy rights specific to your jurisdiction.

WHO WE ARE

Living Goldenwell, Inc. is a U.S.-based company headquartered in Seattle, Washington (ZIP Code 98116). We provide educational content, coaching, consulting, community services, membership programs, support resources, and digital tools designed to empower family caregivers. As the data controller of your personal information (as defined under applicable privacy laws), we are responsible for how your information is collected, used, and protected.

WHOSE INFORMATION WE COLLECT

We collect personal information from the following categories of individuals:

  • Visitors to our website and digital platforms

  • Customers and subscribers of our services, programs, and memberships

  • Individuals who contact us through our website, forms, or email

  • Members of our online community

  • Users of our AI-powered chatbot, search tools, and other automated services

  • Participants in our educational programs, workshops, events, and experiences

  • Vendors, contractors, or business partners

Some individuals may fall into multiple categories simultaneously.

WHAT WE COLLECT

We collect two primary types of information:

Personal Information

Information you voluntarily provide that identifies you or can be used to identify you, which may include:

  • Full name

  • Email address

  • Mailing address

  • Phone number

  • Payment information

  • Account credentials

  • Communication preferences

  • Service usage data

  • Caregiving situation and family information (as you choose to share)

  • Health and wellness information (if voluntarily provided through our programs or services)

  • Content you create, upload, or share through our Services (including posts, comments, messages, photos, documents, or other materials)

  • Queries, prompts, and conversations with our AI-powered chatbot

  • Search terms and interaction patterns with our AI tools

  • Survey responses, feedback, and testimonials

Non-Personal Information

Data collected automatically through your browser or device, which may include:

  • Browser type and version

  • IP address

  • Device type and identifiers

  • Pages visited and navigation patterns

  • Time spent on our site

  • Referring website or link

  • General geographic location (based on IP address or device settings)

  • Feature usage and interaction data

  • AI chatbot conversation logs and search query data (aggregated and de-identified)

HOW WE COLLECT PERSONAL INFORMATION

Information You Provide Directly

You may voluntarily share personal information with us when:

  • Creating an account on our platform

  • Registering for a program, event, membership, or service

  • Subscribing to our email newsletters

  • Completing forms on our website

  • Sending us direct messages or emails

  • Participating in surveys, webinars, live calls, or community discussions

  • Making purchases or submitting payment information

  • Providing testimonials or feedback

  • Interacting with our AI chatbot or search features

  • Uploading content or documents to our platform

  • Joining community forums or groups

  • Accessing member portals and resource libraries

As stated in our Terms & Conditions, we do not sell, rent, or trade your personal information to third-party marketers. However, we may use your data for our own product development and service improvement purposes as described in this Privacy Policy.

Automatically Collected Information

When you browse our website or use our Services, we may collect certain technical information automatically through cookies and similar tracking technologies. This information helps us:

  • Understand how visitors engage with our site

  • Improve website functionality and user experience

  • Detect and prevent security issues

  • Analyze the effectiveness of our content and services

  • Customize your experience based on your preferences

  • Train and improve our AI models and algorithms

We may use tools like Google Analytics to help analyze website usage. These tools collect information such as how often users visit the site and what pages they view. You can learn more or opt out of Google Analytics tracking by visiting Google's Opt-Out Page.

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Primary Service Delivery

  • To provide and maintain our Services

  • To process transactions and fulfill orders

  • To send administrative communications and service announcements

  • To deliver content and product recommendations relevant to your interests

  • To respond to your inquiries and provide customer support

  • To improve and personalize your experience with our Services

  • To prevent fraud and enhance the security of our Services

  • To comply with legal obligations

  • To facilitate community features and enable connections among users

Product Development and Innovation

We may use data derived from your interactions with our Services—including but not limited to AI chatbot conversations, search queries, usage patterns, feedback, and anonymized or de-identified information—to:

  • Develop, train, enhance, and improve AI-powered products, services, and features

  • Create new products, services, experiences, and programming

  • Conduct research and analysis to better understand elder caregiving trends, challenges, and best practices

  • Train machine learning models and improve AI algorithms, chatbots, and search functionality

  • Generate insights from aggregated, de-identified, or anonymized data for product innovation

  • Enhance educational content, resources, and community experiences

When we use your data for these purposes, we prioritize privacy by:

  • Removing personally identifiable information where possible through de-identification or anonymization

  • Aggregating data to identify trends rather than individual behavior

  • Implementing technical and organizational safeguards to protect your information

  • Using data only for purposes that benefit our member community

By using our Services, you acknowledge and consent to our use of your data (including AI interaction data and usage information) for product development, improvement, and innovation purposes as described in this Privacy Policy.

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

AI-POWERED SERVICES AND DATA USAGE

Our AI Tools and Features

Living Goldenwell may offer AI-powered services including but not limited to:

  • Conversational AI Chatbot: Provides personalized support, guidance, and information to help you

  • Intelligent Search Functionality: Helps you find relevant resources, articles, and support materials quickly and efficiently

  • Personalized Content Recommendations: Suggests programs, resources, and content based on your interests and situation

  • Automated Assessment Tools: Interactive tools that help you evaluate your needs and identify appropriate resources

  • Smart Educational Features: AI-enhanced learning experiences and adaptive educational programming

  • Future AI-Enhanced Experiences: Additional AI-powered features and services we may develop to support clients and members

How We Use AI Interaction Data

When you interact with our AI-powered services:

  • Your queries, prompts, conversations, and interactions are recorded and analyzed to provide you with relevant, helpful responses

  • AI models process your input to generate personalized recommendations, support, and guidance

  • Interaction data is used to train, develop, and improve our AI systems so they become more accurate, relevant, and helpful over time

  • Conversation logs and search data help us enhance accuracy and user experience by identifying common questions, gaps in resources, and areas for improvement

  • Aggregated, de-identified data informs product development to create better tools and services for the community

Opting Out of AI Data Usage

If you prefer not to have your AI interaction data used for training and product development purposes, you may choose not to use AI-powered features of our Services (though this may limit certain functionality. Note that opting out may limit the personalization and effectiveness of certain AI-powered services.

SHARING YOUR INFORMATION

We may share your information with the following categories of third parties:

  • Service Providers: Companies that help us deliver our Services (e.g., payment processors, email providers, hosting services, AI technology providers, analytics platforms, webinar and event platforms)

  • Legal Authorities: When required by law, court order, or governmental regulation

  • Business Transfers: In connection with a merger, acquisition, or sale of assets

When we share information with third parties, we require them to respect the security of your personal data and treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal data for their own purposes.

We do not sell, rent, or trade your personal information to third-party marketers, as stated in our Terms & Conditions.

Community and Public Features

When you participate in community forums, support groups, events, live calls, or public discussions on our platform:

  • Your profile information, posts, comments, and shared content may be visible to other members based on your privacy settings

  • Information you choose to make public can be seen by other users within the community

  • We cannot control how other users use, share, or retain information you make publicly available

  • Recording of group sessions or calls by members without prior written consent of Living Goldenwell is prohibited as outlined in our Terms & Conditions

We encourage you to be thoughtful about what information you share in public or community spaces. Consider the sensitivity of information before posting.

CHILDREN'S PRIVACY

Protecting the privacy of children is especially important to us. In accordance with federal law, our website and Services are not intended for individuals under 18 years of age. Living Goldenwell does not knowingly collect, use, or share personal information from individuals under 18. If we discover that we have inadvertently gathered personal information from a user under 18, we will promptly delete that data and ensure it is not used for any purpose.

If you believe that a child under 18 has submitted personal information through our website, please contact us immediately at [email protected]. We encourage parents and guardians to have open conversations with their children about safe online practices.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We implement a comprehensive security program—incorporating administrative, technical, and physical safeguards—to protect your personal data in accordance with industry standards and applicable laws. These measures include:

  • Encryption of sensitive data in transit and at rest

  • Secure access controls and authentication procedures to prevent unauthorized access

  • Security assessments and vulnerability testing to identify and address potential risks

  • Vendor security reviews and contractual safeguards requiring third parties to maintain comparable security

  • Secure infrastructure for AI systems and data processing with additional protections for sensitive information

While no system can guarantee absolute security, we take all reasonable steps to guard against unauthorized access, disclosure, misuse, or loss of personal information. You are responsible for maintaining the confidentiality of your account credentials, as outlined in our Terms & Conditions.

In the unlikely event of a data breach that compromises your personal information, we will notify you in accordance with applicable laws and implement an incident response plan to address and contain the situation promptly.

Our business partners and vendors are contractually required to uphold comparable security protocols and to notify us immediately if they suspect any compromise involving the personal data we've shared with them.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

If you are a California resident, you are entitled to specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect

We may collect the following categories of personal information as defined by CCPA:

  • Identifiers: Name, email address, IP address, device identifiers

  • Contact Information: Mailing address, phone number

  • Payment Information: Credit card numbers, bank account information (processed securely through payment processors)

  • Commercial Information: Services purchased, transaction history, membership records

  • Internet Activity: Browsing history, search history, AI interaction data, pages visited, feature usage

  • Geolocation Data: General geographic location based on IP address

  • Audio/Visual/Electronic Information: Profile photos, videos, recordings (with consent), testimonials

  • User-Generated Content: Posts, comments, messages, uploaded documents

  • Inferences: Preferences, interests, and characteristics derived from your activity to personalize your experience

Your Rights Under CCPA/CPRA

As a California resident, you have the right to:

  • Request to know what personal information we've collected about you.

  • Request deletion of personal information we've collected from you, subject to certain legal and operational exceptions (e.g., completing transactions, detecting security incidents, complying with legal obligations.3.

  • Request correction of inaccurate personal information we maintain about you

  • We will not discriminate against you for exercising your CCPA rights.

To submit a request: Email us at [email protected] with "California Privacy Rights" in the subject line. Provide sufficient information to verify your identity (we may require additional verification to protect your data). Specify which right you wish to exercise and provide relevant details

VIRGINIA CONSUMER DATA PROTECTION ACT (VCDPA)

Virginia residents have certain privacy rights under Virginia Code § 59.1-577. You have the right to:

  • Confirm whether we process your personal data and access that data

  • Correct inaccuracies in your personal data

  • Delete personal data you have provided to us

To submit a request: Email us at [email protected] with "Virginia Privacy Rights" in the subject line. We may request verification to confirm your identity.

GENERAL DATA PROTECTION REGULATION (GDPR)

If you are located in the European Union, European Economic Area, United Kingdom, or a country governed by the General Data Protection Regulation (GDPR), the following applies:

We collect and process your personal data based on the following lawful bases:

  • Contractual Necessity: Processing is necessary to provide you with our Services and fulfill our contractual obligations

  • Legitimate Interests: Processing serves our legitimate business interests (e.g., improving Services, developing new products, communicating with you, ensuring security) while respecting your rights and freedoms

  • Consent: Where we have specifically requested and received your consent (e.g., for AI data usage, marketing communications, testimonial use)

  • Legal Obligation: Processing is necessary to comply with applicable laws and regulations

Data Transfers

If we transfer your personal data to countries outside the EU/EEA that are not considered to have adequate data protections, we do so using methods compliant with GDPR.

Your data may be processed in the United States where Living Goldenwell is headquartered. By using our Services, you acknowledge and consent to such transfers.

Your GDPR Rights

You have the right to:

  • Request access to your data

  • Request correction, deletion or restriction of processing

  • Withdraw consent at any time (without affecting the lawfulness of processing based on consent before withdrawal)

To make a request, please contact us at [email protected] with "GDPR Request" in the subject line. We will respond within one month (or notify you if we need additional time, up to three months for complex requests). We may need to verify your identity before proceeding.

PRIVACY RIGHTS IN OTHER JURISDICTIONS

For users in other states or countries with privacy laws similar to CCPA, VCDPA, or GDPR (including Colorado, Connecticut, Utah, and other jurisdictions with emerging privacy regulations), we handle your data with the same level of care and transparency.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage information. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

  • Essential Cookies (Required)

  • Analytical/Performance Cookies

  • Functionality Cookies

  • Targeting/Marketing Cookies

  • AI Enhancement Cookies

Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can:

Disabling certain cookies may impact the functionality of our website and limit your ability to use some features.

THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Living Goldenwell. We assume no responsibility for the content, privacy policies, or practices of these third-party sites and services. We are not responsible for how third parties collect, use, or share your information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this policy at any time to reflect changes in our practices, Services, legal requirements, or technology developments. Changes will be posted on our website at www.livinggoldenwell.com, and the "Last Updated" date at the top of this policy will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our Services after changes become effective constitutes acceptance of the revised Privacy Policy.

CONTACT US

If you have any questions or concerns regarding this Privacy Policy or how your information is handled, please contact:

Living Goldenwell Inc.

Seattle, Washington, United States, 98116

šŸ“§ [email protected]

🌐 www.livinggoldenwell.com

ENTIRE AGREEMENT

This Privacy Policy, together with our Terms & Conditions, constitutes the entire agreement between you and Living Goldenwell regarding your privacy and use of our Services. These documents supersede any prior agreements, communications, or understandings related to these topics.

Copyright 2025 – Living Goldenwell Inc. – All Rights Reserved

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms in conjunction with our Terms & Conditions.